THE STACKLAB™ SYSTEM
A proper website for proper builders.
Stacklab is a structured website system built specifically for residential builders. It helps you present your work properly, attract the right clients and stop wasting time on the wrong enquiries.
Built by a studio specialising in websites for builders and construction businesses.
Who it’s for
Stacklab is a good fit if you’re a residential builder who:
- builds custom homes or quality renovations
- cares how your business presents online
- wants more enquiries from ideal clients
- values clear process and straight answers
- is done with cheap websites and marketing agencies that don’t get construction
Who it’s not for
Stacklab is not a fit if you:
- are a volume builder chasing cheap leads
- want a DIY or template website
- expect endless changes outside scope
- are looking for the cheapest option
- want marketing hype instead of something that just works
Meet the Stacklab system
Stacklab is a structured website system built for residential builders who care about quality and clarity.
It combines strategy, structure and thoughtful design to create a website that helps hit your business goals. Built once. Supported properly.
Designed to grow with you.
How it works
A clear process from strategy to launch, with room to grow. The Stacklab System is engineered to turn your website into a lead-winning machine without the stress, the cost or the guesswork of figuring it out yourself.
Foundations
We start with a focused strategy session to understand what you build, your ideal clients and how your website should support your business goals. This sets the direction before anything is designed or built.
Framework
We define the structure of your website. Pages, hierarchy and flow. Everything is mapped so visitors understand your work and know what to do next. This is where clarity is locked in.
Finish
Your website is designed and built using the Stacklab system. Clean layouts, considered design and messaging that reflects the quality of your builds. You review, refine within scope and approve.
Future
Hosting, updates, and support are handled so your site stays current and can evolve as your business grows. No rebuilds. No starting again.
Simple, sensible pricing
Our pricing structure keeps the upfront cost sensible and ensures your website stays looked after and can evolve as your business grows.
Setup fee: $3,990 | Ongoing: $250/mth
All prices exclude GST.
We run a focused session to understand what you build, who you want more of, and how your website should support your business.
Your website is custom designed using the Stacklab system to reflect the quality of your work, not a generic template.
Pages and sections are built as part of a flexible system, making it easy to expand or adjust over time without rebuilding.
Your site is set up with clean structure and technical foundations so it can perform properly in search as your business grows.
You’ll be able to update content like projects and services yourself, without needing a developer for small changes.
Hosting, updates, and ongoing support are included so your website stays secure, current and reliable.
“We build websites like you build homes. Solid foundations. No shortcuts.”
Imogen, Don’t Call It Jack
More info
Yes. It’s your website.
You own the content, the structure and the site itself. You’re not renting a glorified landing page or stuck in some locked platform you can’t leave.
We ask for a 24mth commitment and your monthly fee covers hosting, support, content updates and keeping everything running properly.
No. And it’s also not a wild one-off custom build.
Stacklab is a system. That means the foundations and structure are proven, but the design, layout and content are tailored to your business.
You get something that looks and feels like you, without the cost or chaos of starting from scratch.
Most builds are turned around in a few weeks once we have what we need from you.
No six-month timelines.
No endless back and forth.
We keep it moving and we’ll tell you upfront if anything is likely to slow things down.
Not much. We’ll guide you through a short strategy session, then ask for basics like:
- what you build
- where you work
- past projects
- any existing photos or content
You don’t need to write essays or become a marketer. That’s our job.
Absolutely.
Things like projects, testimonials and image updates are easy to manage. You won’t need to call a developer every time you finish a job or want to tweak some wording.
And if you’d rather not touch it, that’s fine too. We can handle updates as part of support.
The website is set up properly with SEO best practice from day one. Clean structure, solid foundations, no shortcuts.
That means it’s ready to perform in search over time. We’re not promising overnight rankings or magic tricks. Just a site that won’t hold you back.
If you want to invest more in SEO as a marketing strategy later, the site is built to support it.
That’s why we built the Stacklab™ system.
The site is modular, so you we can add pages, sections or features without rebuilding everything. Some changes are included in support. Bigger additions are scoped clearly before we touch anything.
Endlessly scalable. Always on-brand.
Maybe. Depends on where you’re at.
Stacklab works best for builders who are serious about their business and want to present themselves properly. If you’re just testing the waters or chasing the cheapest option, this probably isn’t it.
If you’re unsure, book a call. We’ll tell you straight if it makes sense or not.